The OneTeam Flight Plan
A proven four-stage process to get your business off the ground and climbing.
Great marketing needs a runway before it can take off.
We build in sequence, so nothing gets built before it’s ready. Here’s how we take you from first conversation to steady growth.
Phase One:
Strategy
Deep Dive
A clear picture of where your marketing stands and what it needs next. We start by understanding your business before we recommend a thing.
Phase Two:
Lay the
Runway
The foundation your brand needs before anything else can work. Message, brand, and website, built right so what comes next has something to stand on.
Phase Three:
Fuel
the Engine
Your in-house marketing team, built for aviation. The ongoing work that keeps you visible and growing, handled with you, not handed off.
Phase Four:
Take
Off
The point where your marketing works as hard as your business does. Steady growth, always moving forward, with us alongside you.
“We intuitively knew some things weren’t working, but OneTeam captured, codified, and prioritized the top items for us. They took our thinking and turned it into a strategy.”
— SETH ZLOTKIN, Founding Partner, 5×5 Aircraft Trading
Phase one
Strategy Deep Dive
Before we recommend anything, we learn everything.
Every aviation business runs on four instruments: Marketing, Sales, Retention, and your Referral Network. What’s different for every business is where each one stands right now. The Strategy Deep Dive exists to find out.
In this phase, we’ll:
Audit your four instruments across visibility, sales process, client retention, and referral network, so you know exactly where you stand
Run a business priorities session, a focused two-hour conversation with your leadership team to align on goals, constraints, and what success actually looks like
Deliver your Marketing Action Plan (MAP), a clear, prioritized 90-day roadmap built around your business, not a template
You won’t leave with a list of things you could do. You’ll leave knowing exactly what to do first, why it matters most, and what comes after that.
By the end of this phase, you’ll have a strategic foundation you can act on, whether you move forward with us or not.
Typical timeline: 2–3 weeks. Investment: $5,000.
Phase Two
Lay the Runaway
With your MAP in hand, we build the foundation your brand needs to grow. This is where positioning gets sharpened, your digital presence is built to earn buyers’ trust, and the systems that support long-term growth get put in place.
You can’t take off without a runway. This phase is where we build yours.
In this phase, we’ll help you:
Clarify your message and positioning, so buyers don’t see you as just another option, they see you as the obvious choice
Strengthen your brand, to build credibility and signal the level you operate at
Build or refresh your website, designed not just to look good, but to turn researching buyers into real conversations
Strengthen your organic presence, building your SEO and content foundation so the right clients can find you, whether they’re searching Google or asking AI
Create your first lead generation funnel, working for you around the clock, like a salesperson who never clocks out
Typical timeline: 60 days. Investment scoped individually, based on your MAP.
“We intuitively knew some things weren’t working, but OneTeam captured, codified, and prioritized the top items for us. They took our thinking and turned it into a strategy.”
— KELBY CHURCH, General Manager, Aero Atlanta
“We needed a partner who woke up every morning thinking about our company like we do. OneTeam isn’t an outsourced company to me. They’re just as invested in my business as an internal team member would be.”
— MARK MOLLOY, Founder + President, Partners in Aviation
Phase Three
Fuel the Engine
Once the runway is built, we become your in-house marketing team and your strategic partner. This isn’t where we run a checklist and send a report. It’s an ongoing engagement where we keep you visible to the right buyers and help you grow across every instrument of your business.
In this phase, we’ll help you:
Drive your ongoing strategy, a dedicated client success manager runs point on your account, with our senior strategy team involved throughout. Biweekly sessions keep the work on track, and a quarterly strategic review steps back from the day-to-day to make sure the strategy is still pointed the right way.
Run your marketing, ads, SEO, content, email, and design, handled by specialists who know this industry. Where it fits, we add PR through our aviation media network and the publications your buyers trust.
Support your business development, guidance across sales, client retention, and your referral network, so the work extends beyond marketing into the full client journey.
Every retainer includes a set of Priority Projects, the extra work that fills the right gaps at the right time. A new lead funnel, a tradeshow presence, a referral program, sales enablement materials, PR outreach, scoped to what your instruments say you need most. The higher the tier, the more Priority Projects included each quarter.
That’s what makes this a strategy engagement, not a content calendar.
Monthly retainers typically range from $5,500 to $9,000, scoped to where you are and where you’re going. Your MAP will include a recommended starting point.
Phase Four
Take Off
This is where the runway ends and the flight begins.
When the strategy is right, the runway is built, and the engine is running, your brand starts working as hard as your business does. The right buyers find you. Growth stops feeling like something you chase and starts feeling like something you’ve built.
We keep you climbing with a quarterly strategic review every 90 days, to see what’s working and make sure nothing drifts. And once a year, The Annual, a full review of your marketing across all four instruments, so your strategy stays calibrated as your business grows.
Growth doesn’t go on autopilot. Neither do we.
Every great flight starts with a plan.
You don’t have to have it all figured out. It starts with a conversation. Then we’ll build the right foundation together.